Beauty is ever-changing… shaped by newness, trends and evolving standards. In the spirit of renewal, it’s time to shake up the old-school beauty myths holding you back and step into a new approach! 

Myth 1: Concealer should always be lighter than your foundation

Truth: This isn’t a hard rule. While a slightly lighter concealer can brighten the under-eye area, going too light can draw attention to puffiness or fine lines. For blemish coverage, choose a concealer that closely matches your foundation for a seamless blend.

Myth 2: You don’t need SPF on cloudy days

Truth: UV rays cause 90% of visible skin ageing, penetrating clouds and glass. Daily SPF is non-negotiable, indoors or out. Opt for a broad-spectrum SPF 50 every day, and don’t rely solely on makeup with SFP, instead layer a dedicated sunscreen underneath year-round.

Myth 3: You can shrink your pores

Truth: Pore size is genetic and can’t be physically reduced, but their appearance can be visibly minimised. Use non-comedogenic (wont clog pores) products alongside regular exfoliation to keep pores clear. Incorporate chemical exfoliants or book in-clinic peels with a professional to improve texture and clarity over time. Look for products that include high-tech ‘blurring technologies’ for an instant smoothing effect.

Myth 4: Powder makes you look older

Truth: Too much powder in the wrong place can have an ageing effect, but when applied correctly, it can enhance your look and boost the lasting power of makeup.  Formulation really is key, delivering high quality ingredients and finely milled to ensure a smooth application, minimising product build up. Tools are crucial for a polished result – use a soft fluffy brush for a lighter, airbrushed effect.

Myth 5: You should stop wearing bold lipstick after 40

Truth: Quite the contrary…. a vibrant, bold lipstick shade breathes life into your lips, making your complexion sparkle. It can be a signature confidence statement, creating a presence. Seek the private, 1:2:1 tuition of a makeup artist to discover your favourite shade and how to maximise lip beauty.

Myth 6: Masks are too much effort

Truth: Masks are an easy and effective way to boost your skin’s radiance. Incorporate weekly to maintain skin health or use before special occasions for an instant glow-up. Sheet masks can multitask with you, and overnight masks work while you sleep—there are no excuses!

Myth 7: You don’t need a separate eye cream

Truth: The skin around the eyes is thinner and more delicate than the rest of your face. Eye creams are formulated to target this area specifically—hydrating, de-puffing, soothing, and helping reduce dark circles. It’s a small, intentional and targeted step with big benefits.