Brows shape your face… they frame your eyes, define your expressions, and open the eye area. Healthy, well-groomed brows hold the power to elevate your makeup look. Over 40, they naturally change and thin, so a brow strategy is essential and can often be referred to as a ‘non-invasive lift’.

Eyebrows have undergone numerous transformations throughout history. In the 1990s and 2000s, they were highly plucked, sometimes only drawn with a pencil, reminiscent of Kate Moss or Mary J. Blige. From 2010 onwards, they underwent a drastic change, becoming ultra-defined and contoured, influenced by Kim Kardashian. In the past five years, fuller brows have made a significant comeback on runways, graced by top models like Cara Delevingne and actresses like Lily Collins.

Pic credit: Lily Collins

One of the biggest looks this season is the fluffy brow — full, feathery, and brushed upward to give a youthful frame to the face. The goal is soft texture and a sense of movement rather than rigid shape. Unfortunately, several factors tend to weaken eyebrows, making them sparser, thinner, more fragile, and lighter. These include aggressive makeup removal, over-plucking, dyeing, aesthetic filling techniques, hormonal changes and the ageing process.

To treat, enhance and encourage natural growth, MAVALA’s new DOUBLE-BROW Eyebrow Serum is a game-changer. It boosts growth, strengthens anchoring, and fortifies keratin, all while acting from the root on all phases of the eyebrow’s life cycle. Its natural formula, enriched with plant-based exosomes, resurrection plant extract, and mastic tree extract work towards creating a full, dense and more intensely coloured brow.

Its innovative and patented brush, with 50 micro-bristles, ensures gentle and ultra-precise application. It reaches the skin and hair roots while taming brows, leaving no greasy or sticky residue. This transparent and exclusive texture, is quickly absorbed into the eyebrows, making it suitable for use under makeup. Free from risky ingredients and fragrance, its clean formula also supports eyebrow regrowth after alopecia related to oncological treatments.