This year marks a significant moment as the beloved and award-winning Swiss beauty brand MAVALA unveils a bold new chapter for the future. With over six decades of beauty excellence, MAVALA remains committed to timeless values with a modern, refreshed focus moving forward.

MAVALA began in Geneva in 1959, founded by visionary beautician Madeleine Van Landeghem (MA-VA-LA) and the formulation talent of a chemist. Over the years, the brand has grown into a globally cherished and trusted name — still family-owned and proudly independent, with Swiss quality, efficacy and reliability at its heart, present in more than 100 countries worldwide.

Beauty is time. The time to know it, to cultivate it, to nourish it.

Key moments in time!

1959 — MAVALA changed nail care forever with the launch of MAVALA Scientifique K+ nail hardener — a revolutionary treatment designed to penetrate and strengthen the nail plates, rather than just coating them. This product remains a best-seller today!

1962 — MAVALA worry-free Mini Colors are born. Long before portable and sustainable beauty was a trend, MAVALA introduced mini nail polishes in petite 5ml bottles — efficient, eco-friendly, and adored globally. Now available in 360 shades, one for each day of the year!

1964 + 1986 - MAVALA introduced daily hand care with specific repairing and targeted corrective care for smooth hands.

1995 – MAVALA naturally stepped into foot care, health and wellbeing.

1996 & beyond – MAVALA extends into facial beauty, representing so much more than colour but care, incorporating high quality ingredients to treat whilst beautifying.

2017 – MAVALA introduces a targeted skincare line combining Alpine botanicals and advanced dermatological active ingredients.

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